Lumen Strategies

Partnerships and strategic alliances as integrated elements in your business model are important and often overlooked opportunities to innovate and capture new growth for your business.  There are many different reasons...

The opportunity to delve in and really get to the essence of a value proposition can be an excellent opportunity to innovate and differentiate your company and offers through a myriad...

“Sometimes reality is too complex.  Stories give it form.” A quote from Jean Luc Godard, an innovator, award winning film director, screen writer and critic who pioneered an approach to integration of...

It is an age old saying, beauty is in the eye of the beholder.  We are not all in the business of delivering beautiful, but all businesses benefit from the humble...

Remember that lovable donkey in Shrek?  Even though my kids are now in college, we still play the ‘guess the movie game,’  when together. Someone blurts out a movie line in...

Maybe on the surface you believe that your customers and your potential customers all have a pretty similar set of needs and wants.  You may be perplexed to find that there...

Why am I suggesting in this series about five areas you can explore to uncover innovation opportunities that you bother asking about your customers needs or wants as a path to identifying these...

First in our business model innovation series  is a closer look at one of the five key areas worthy of consideration when evaluating your business model – examining who exactly is...

“If at first the idea is not absurd, then there will be no hope for it.” (Albert Einstein).  The New Year is a great time to reflect on the past and...

There could be a stigma associated with being ‘unbalanced.’ But in honor of Sir Isaac Newton on his birthday (he’d be 371 if you were wondering), I’d like to suggest that...