Expertise

Lumen Strategies provides consulting and advisory services for identification, development and implementation of business strategies in support of accelerating growth and value.  We work with senior executives or business owners who are entering new markets, growing a startup, or re-energizing a current line of business with a focus on substantial growth.

“Whole Offer” Go To Market

Delivering Value in Customers’ Eyes

Getting your product to market requires a clear understanding of your unique differentiated value not just at the product level, but at the “whole product” level. Services include:

  • Distribution and routes to market planning for scale/growth
  • Sales Model / Compensation Model assessment and planning
  • Integrated Marketing and communications planning
  • Strategic Partnership Business Development
  • Services or Practice Development/Evolution Planning

Managing Growth & Change

Assuring talent & culture embrace and support your strategic goals
If your business has reached a plateau or is not reaching its full potential for growth, sometimes your strategy may require some tweaking based on new market dynamics.  Services in this area include:

  • Strategic Scenario Planning Facilitation with Leadership team
  • Team Talent / Diversity Assessments for Management

Strategic Marketing

Integrating Marketing at every point in the customer experience for results
Often rapid success and growth can result in your functional plans taking on different trajectories in support of the business.  Services in this area include:

  • Refinement/Evolution of Integration of Plans across Marketing, Sales and Practice Delivery
  • Insertion of New Marketing Strategies/Tactics
  • Channel / Eco-system Marketing Program Development