I have recently been thinking about how there is so much discussion about social media between marketing professionals – discussing the pros and cons of the social media “element or tactics” within a marketing plan or sharing the how to’s and top ten things of using social media in the trade of marketing.  Today I’d like to focus on the potential beyond those important basics for marketing purposes and hear your thoughts about what is at hand with social media as a “platform” with limitless possibilities for integration into the…