Maybe on the surface you believe that your customers and your potential customers all have a pretty similar set of needs and wants.  You may be perplexed to find that there are unexpected gaps in your success rate with certain customer types.   No worries, knowing what you did not know before (or learning that you may have been wrong about what you assumed to be true) is no reason for discouragement!  In fact, you may have just found a valuable nugget for focusing your innovation opportunity exploration!…

First in our business model innovation series  is a closer look at one of the five key areas worthy of consideration when evaluating your business model – examining who exactly is “the customer.”  There are often many hidden clues to opportunities to optimize your value proposition or modify your business model all together in order to expand your addressable market that you could be ignoring. A good starting place is to evaluate what the attributes of your current customer base are – or what you as a leadership…