You are a member of a company that produces technology. You are a senior leader or you aspire to be one or you influence and support product and solution decision making. You believe in what you do. So how can it be that a recent study by Price Waterhouse Coopers suggests that CEO’s don’t care about mobile, IoT, or wearables? I read about this in an article found here and could not help but think to myself that this “insight” sadly should not be a surprise to any…

I have been thinking a lot recently about how important it is to always (and yes, I’m pretty passionate about this) always always start with the customer perspective, but sadly, noticing how often we can forget to do so.  Generally as marketers we are well-intentioned, we are not generally evil people! My experience has shown that with marketing in support of technology innovations, there can be a tendency to maniacal focus on extolling the features of our beloved products and how they work.  We do so because it…