“Sometimes reality is too complex.  Stories give it form.” A quote from Jean Luc Godard, an innovator, award winning film director, screen writer and critic who pioneered an approach to integration of social reality and cinematic form in the 1960’s.  This series is about exploring areas of your business model as an exercise to identify opportunities for innovation, improvements, or overhaul to your strategy. Having set the context surrounding whose perspective matters (hint: the client’s) when considering the quality of your value proposition, I am inspired by Jean Luc Godard to…

Why am I suggesting in this series about five areas you can explore to uncover innovation opportunities that you bother asking about your customers needs or wants as a path to identifying these innovation opportunities?  Let’s face it, it has been shared often and in varying contexts that Steve Jobs famously said: ‘If you ask someone what they want, when they have no idea of new innovation, they will use their present paradigm as the benchmark. The result will be an adaptation of what already exists, rather than new concepts.’  …