Maybe on the surface you believe that your customers and your potential customers all have a pretty similar set of needs and wants.  You may be perplexed to find that there are unexpected gaps in your success rate with certain customer types.   No worries, knowing what you did not know before (or learning that you may have been wrong about what you assumed to be true) is no reason for discouragement!  In fact, you may have just found a valuable nugget for focusing your innovation opportunity exploration!…