I have recently been thinking about how there is so much discussion about social media between marketing professionals – discussing the pros and cons of the social media “element or tactics” within a marketing plan or sharing the how to’s and top ten things of using social media in the trade of marketing.  Today I’d like to focus on the potential beyond those important basics for marketing purposes and hear your thoughts about what is at hand with social media as a “platform” with limitless possibilities for integration into the…

Are you a bit overwhelmed by the barrage of data you feel compelled to sort through and consume?  Dumb question, huh? It is not news that there is an overwhelming amount of noise in our lives –  from your computer screen, from the quarterly business review you just attended, from flashing digital signage in the grocery or on the highway, and increasingly from your hip pocket where that handy smart phone hangs out. The quantity and availability of this data are often inversely related to the ability to…