I have been thinking a lot recently about how important it is to always (and yes, I’m pretty passionate about this) always always start with the customer perspective, but sadly, noticing how often we can forget to do so.  Generally as marketers we are well-intentioned, we are not generally evil people! My experience has shown that with marketing in support of technology innovations, there can be a tendency to maniacal focus on extolling the features of our beloved products and how they work.  We do so because it…