Do you consider the trajectory and/or the potential transitions that may be relevant when constructing your business plans and goals for upcoming timeframe?  Whether you are a new startup, an early growth stage company, or an established company seeking to evolve in a slump, you have an opportunity to consider alternative ways to project and plan for the future for your business.  Challenging your plan (and your team) to consider both a trajectory state and a transition state can yield benefits. Trajectory planning usually looks at your historical…

The opportunity to delve in and really get to the essence of a value proposition can be an excellent opportunity to innovate and differentiate your company and offers through a myriad of ways.  The actionable outcome of exploring your value proposition and how it plays out in your offers is to identify gaps and areas to refine your offer through either strategic partnerships, addition of new elements, different packaging and pricing, and more.  Wikipedia defines the  “whole product” as “the product augmented by everything that is needed for…

“Sometimes reality is too complex.  Stories give it form.” A quote from Jean Luc Godard, an innovator, award winning film director, screen writer and critic who pioneered an approach to integration of social reality and cinematic form in the 1960’s.  This series is about exploring areas of your business model as an exercise to identify opportunities for innovation, improvements, or overhaul to your strategy. Having set the context surrounding whose perspective matters (hint: the client’s) when considering the quality of your value proposition, I am inspired by Jean Luc Godard to…

It is an age old saying, beauty is in the eye of the beholder.  We are not all in the business of delivering beautiful, but all businesses benefit from the humble realization that perceived value, that value which is seen from the eyes of the customer is the only “value” that matters! So, when a company seeks ways to innovate in order to grow their business, delving into the state of their value proposition is time well spent.  Companies who practice this introspection on the clarity and validity…