The opportunity to delve in and really get to the essence of a value proposition can be an excellent opportunity to innovate and differentiate your company and offers through a myriad of ways.  The actionable outcome of exploring your value proposition and how it plays out in your offers is to identify gaps and areas to refine your offer through either strategic partnerships, addition of new elements, different packaging and pricing, and more.  Wikipedia defines the  “whole product” as “the product augmented by everything that is needed for…

“Sometimes reality is too complex.  Stories give it form.” A quote from Jean Luc Godard, an innovator, award winning film director, screen writer and critic who pioneered an approach to integration of social reality and cinematic form in the 1960’s.  This series is about exploring areas of your business model as an exercise to identify opportunities for innovation, improvements, or overhaul to your strategy. Having set the context surrounding whose perspective matters (hint: the client’s) when considering the quality of your value proposition, I am inspired by Jean Luc Godard to…