The opportunity to delve in and really get to the essence of a value proposition can be an excellent opportunity to innovate and differentiate your company and offers through a myriad of ways.  The actionable outcome of exploring your value proposition and how it plays out in your offers is to identify gaps and areas to refine your offer through either strategic partnerships, addition of new elements, different packaging and pricing, and more.  Wikipedia defines the  “whole product” as “the product augmented by everything that is needed for…

It is an age old saying, beauty is in the eye of the beholder.  We are not all in the business of delivering beautiful, but all businesses benefit from the humble realization that perceived value, that value which is seen from the eyes of the customer is the only “value” that matters! So, when a company seeks ways to innovate in order to grow their business, delving into the state of their value proposition is time well spent.  Companies who practice this introspection on the clarity and validity…