About Lumen Strategies
Kathryn Robinson is the CEO and Principal Consultant of Lumen Strategies. Kathryn is able to take a unique approach with each client based on the needs of the business based on her broad functional, business, and leadership experience.
Experienced Leader | Rapid Value Add
Broad Expertise | Big Picture Innovation
Engagement Options | Execution, Coach, and/or Mentor
Focus for Success | Passionate about Customer Centric Strategies
Messaging & Targeting
Comprehensive approach that starts with clarifying profiles of your ideal customers, then developing a messaging blueprint. Go-to-market blueprint incorporates identification of critical channels required to reach your ideal prospects and successfully convert them to customers and advocates.
Content Strategy & Development
Built upon the messaging framework, we build a content strategy and editorial calendar to leverage the channels (social, web, events, and more) that are key to reaching your next customer. We can also develop key content assets (e-books, papers, flyers, speaking abstracts & more).
Innovating Business Model & Go-to-market Strategy
Broad ranging engagement that helps you focus on your business model, how you package your offers and potential strategic go-to-market partnerships. Strategies start with customer-centric perspective and your growth and profitability goals.
We take an outside-in research driven approach to assessing how you stand up to your competitors to the marketplace and help you identify strategies to mitigate weaknesses in messaging, offers, or go-to-market.
Data Driven Sales & Marketing
Get to the next level of success! We help with strategies, tools, data sources and execution to bring this to life for your business’ success.
Leveraging Data for Greater Profitability
You do not have to be a quant or analytic to enhance your business with metrics and a data driven approach. We can help you with a strategy and the tools and means to apply metrics no matter what your business.