Lumen Strategies

Clarity to accelerate opportunity

Comprehensive Strategies | Experienced and Pragmatic Execution

We deliver highly customized engagements that typically begin with a series of discovery interviews and research, then culminate in a workshop with the leadership team.  The workshops are designed to give you a solid, pragmatic and actionable blueprint for mitigating issues or accelerating opportunities for your business.

Following the workshops, some clients choose to engage in retainer relationships focused on taking the identified workshop strategies and turning them into results for the business.

About Lumen Strategies

Kathryn Robinson is the CEO and Principal Consultant of Lumen Strategies.  Kathryn is able to take a unique approach with each client based on the needs of the business based on her broad functional, business, and leadership experience.

Highlights …

Experienced Leader | Rapid Value Add

Broad Expertise | Big Picture Innovation

Engagement Options | Execution, Coach, and/or Mentor

Focus for Success | Passionate about Customer Centric Strategies

Service Offers

Potential Engagement Types & Focus Areas

(Can be grouped or packaged based upon needs and priorities we identify together)

Messaging & Targeting

Comprehensive approach that starts with clarifying profiles of your ideal customers, then developing a messaging blueprint.  Go-to-market blueprint incorporates identification of critical channels required to reach your ideal prospects and successfully convert them to customers and advocates. 

Content Strategy & Development

Built upon the messaging framework, we build a content strategy and editorial calendar to leverage the channels (social, web, events, and more) that are key to reaching your next customer.  We can also develop key content assets (e-books, papers, flyers, speaking abstracts & more).

Innovating Business Model & Go-to-market Strategy

Broad ranging engagement that helps you focus on your business model, how you package your offers and potential strategic go-to-market partnerships.  Strategies start with customer-centric perspective and your growth and profitability goals.

Competitive Analysis

We take an outside-in research driven approach to assessing how you stand up to your competitors to the marketplace and help you identify strategies to mitigate weaknesses in messaging, offers, or go-to-market.

Data Driven Sales & Marketing

Get to the next level of success! We help with strategies, tools, data sources and execution to bring this to life for your business’ success.

Leveraging Data for Greater Profitability

You do not have to be a quant or analytic to enhance your business with metrics and a data driven approach.  We can help you with a strategy and the tools and means to apply metrics no matter what your business.