Engaged by executive team including Chief Medical Officer (cardiologist) and CEO/Founder to put in place operational governance and define product and services strategy.
Worked closely with business, medical, and research teams to develop and execute GTM and Operational framework for unique genomics services provider focused on providing pharmacogenomics expertise and services to primary care physicians and pharmacy generalists.
- Developed product and service management framework with the medical and business teams;
- Develop strategic content assets to support sales to pharmacies and primary care physicians;
- Exec Comm for Chief Medical Officer supporting preparation of presentation materials to share with his medical peers and with government bodies in support of value of assessments for saving healthcare costs and lives;
- Exec coaching and advisor for emerging leader charged with marketing.
Engagement Structure:
Phase I: Strategy Workshop (Fixed Fee) including deliverables for prioritized next step recommendations.
Phase II: Monthly Retainer scoped with leading and executing against the defined deliverables stemming from prioritized workshop recommendations and a bucket of coaching hours for key emerging leaders.
* Initial retainer 3 months; client renewed for an additional 3 months.
