Fractional CMO & Product Strategy Consulting

Engaged by CEO/Founder of innovative growth stage startup applying platform business model to field tech services as fractional CMO and product strategy consultant. Company had grown without any investment in marketing to date. 

Kathryn was brought in immediately following private equity funding with the responsibility to build strategies and to execute in the following areas:

• Develop a strategic messaging framework;
• Develop and execute integrated marketing plan (events, campaigns, content marketing);
• Create strategic content elements for shortening sales cycle and enhancing sales enablement to enterprise customers;
• Develop anchor product marketing content assets.
• Develop strategy and lead PR/AR engagement;
• Support investor communications and executive communications for CEO.

Engagement Structure:

Phase I: Strategy Workshop (Fixed Fee) including deliverables for prioritized next step recommendations.

Phase II:  Monthly Retainer scoped with leading and executing against the defined deliverables stemming from prioritized workshop recommendations.

* Initial retainer 3 months; client renewed for an additional 6 months.