Consulting: GTM & Strategic Partnership Strategy for Entering New Market Segment

Engaged by Chief Marketing Officer and Board Member to support development of Go-To-Market Strategy & Development of Channel Partner Program Execution as they entered a new market segment.  Historically an enterprise company, this established leader in wireless networking devices and software wanted to expand their opportunities through a strategic approach to the mid-market enterprise.

Kathryn worked closely with full executive team throughout engagement to optimize the strategy across product, marketing, sales, and the newly formed channel marketing teams.

Engagement Structure:

Phase I: Strategy Workshop (Fixed Fee) including deliverables for prioritized next step recommendations.

Phase II:  Monthly Retainer scoped with leading and executing against the defined deliverables stemming from prioritized workshop recommendations.

* Retainer 3 months.