Patterns & Insights

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Innovation: Offers & Packaging

Maybe on the surface you believe that your customers and your potential customers all have a pretty similar set of needs and wants.  You may be perplexed to find that there are unexpected gaps in your success rate with certain customer types.   No worries, knowing...

Innovation: Customer Perspective

Remember that lovable donkey in Shrek?  Even though my kids are now beyond their college years, we still play the ‘guess the movie game,’  when we are all together. Someone blurts out a movie line in response to an event or statement and waits to see who first...

Innovation: Who Exactly Is Your Customer?

First in our business model innovation series  is a closer look at one of the five key areas worthy of consideration when evaluating your business model – examining who exactly is “the customer.”  There are often many hidden clues to opportunities to optimize your...

Innovation Opportunities: Five for Consideration

“If at first the idea is not absurd, then there will be no hope for it.” (Albert Einstein).  As you enter the fourth quarter of the calendar year, it is a good time to go full force to achieve your goals for the year, but also begin to concurrently reflect on the past...

Prioritizing an External Focus

Good leaders of early stage startups are often intently focused as they build their initial offerings, acquire their initial customers, and build their companies. While the charismatic leader who is fully engaged is often an important attribute for early success, it...

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